History of Big Dave's
Famous Ribs
Big Dave's Barbecue Dominating
the Carolina's "Texas-Style"
From
Valley Ranch with the Dallas Cowboys, to Erickson Stadium - the home of the
Carolina Panthers, and NOW at Death Valley home of the Clemson Tigers, “Big Dave” (David O. Jones) and his barbecue have been the
talk of the town among professional athletes, business people, politicians, and
the general public alike for the past 7 years. When in Texas, do like the Texans
do, and Jones really whips it up “Texas-style” with his own special blend of
herbs and spices, producing a taste known rarely to those living in other parts
of the country. While under the name of Li’l Red BBQ Smokehouse in Dallas, Texas,
Jones was the official caterer to the Dallas Cowboys for 4 years, and owned a restaurant
in North Dallas off of Greenville Ave. Upon return to his
hometown of Greenville, South Carolina in July 1997, Jones and his establishment
became the official caterer to the Carolina Panthers for the remainder of their
football season.
In August
1997, Jones opened a barbecue house under the name of Big Dave’s Famous
BBQ & Catering Co. at 1618 White Horse Road, giving Carolinians a chance to
experience “barbecue gone Texas” without actually having to travel to the
distant Longhorn state. Motorists traveling White Horse Road near 1-85 cannot
help but smell the delicious blend of meat and hickory coming from the outside
cooker, as it is an aroma that is sure to make a hungry person stop in or a late
person wish he had more time. Today, Big Dave's can be found in Clemson on US
123, (Tiger Boulevard).
When Jones’ barbecue hit Dallas, it took Texas by storm and now the state will
never be the same again. And if his barbecue success in Dallas, Texas is any
indication of the success he’ll have with his barbecue in his own hometown, then
South Carolina hold on to your waistline, because it’s going to be Big Dave in
the Carolinas with barbecue that’s gone hog wild.
Jones, who is a former Fountain Inn Police Officer with a background in
psychology, was laid off in 1989 due to an accident which left him disabled for
2 years. His employer’s loss was barbecue lovers’ gain because he began
cooking to fill some of the empty time on his hands.
His initial taste test came from his many neighbors in the exclusive apartment
complex in Dallas where he lived with his wife, Patricia and children Kayla,
Kristian, Kamille and David Jr.
“All the neighbors were all friendly and open with each other, and they would
come over a lot and taste my barbecue,” Jones said. “Every time one would taste
it, they would go and tell another... And it got to the point where the whole
complex was coming over to our house to eat our barbecue... There were about
1400 units in this apartment. So, I said to my wife, ‘I’m going to start asking
these people ‘would they buy this?” The response was overwhelming.
They said ‘buy it, I want to buy it now.’ And they would get mad at
us when we didn’t cook,” Jones continued with a smile. “The weekends
that we didn’t cook, they would knock on our door, mad at us.,"
Jones said his sort of “taste- test” with his neighbors gave him the confidence
that he had a product that would sell, but with no restaurant experience, his
decision to actually leap into the business came after a lot of praying. “Every
restaurant owner we tried to sit down and chit-chat with to kind of do some
demographics and fact-finding, told us not to do it,” Jones said. “They said you
don’t have any experience.., they named certain systems that they said would
kill you like food cost, labor, inventory control... discouraging rather than
encouraging,” Jones said.
But he put all those negatives and seated them in the back of his mind and
proceeded to move forward to negotiate a lease on a location they had found.
“Here we (wife & I) were like as ‘green’ as you can be. We went in an negotiated
a lease with a landlord who owned about half of Dallas, Texas,” Jones said this
guy brought in his corporate attorneys, and he had to use the only tool he had,
the Lord. “We’re sitting here negotiating and I told him the Lord has inspired
me to come to your location and open a restaurant. And he looked at me and he
said, ‘Well if you’re being inspired by the Lord, I think we’re going to have a
good relationship.’ And that was the beginning of a wonderful relationship. This
man did everything he could as a tenant-landlord relationship to help us get
established without putting too much pressure on us to get the business up,
launched and running. I never will forget the day we opened... it was like
awesome. We had a real good day of sales. People had been seeing us fix it up
and they came in.”
This was in 1991 and the beginning of something big... and Jones, who is also in
the ministry, said he knows his success is because God has had His hand in the
mix of things as their confidence began to grow.
“More and more confidence developed within us,” Jones said. “... the confidence
of the product we had, confidence enough to walk to corporate companies with
sample platters, knock on their doors telling them we want to do business with
you all. I started off doing sample trays, offering companies to taste my
produce... Before I knew it we started becoming a catering service around
Dallas.”
Big
Dave
Jones’ big break came when he was able to obtain the food contract for the
Dallas Cowboys.
“One day it was like a light- bulb came on a couple years later,” Jones said. “I
said ‘I’m going to take this out to the Cowboys. So I went to Valley Ranch about
twenty times. About twenty times they opened the door and they closed it back,”
Jones said, describing how hard it was to be heard with a large number of other
vendors wanting the Cowboys’ business as well. “About the twenty-fifth time,
this lady goes, ‘man you’re persistent.’ I said ‘Madame, that is what it’s
having to take. I think you’ll acknowledge me today.
“She let me in, tasted my food and her eyelids went up. She said ‘I want to
introduce you to Kevin O’Neal, the Cowboys’ head trainer. Kevin tasted my food
and he immediately asked me if I’d like to do one of his mini camps. I said ‘uh,
I’ll look at my schedule’ and we both laughed. I told him it would be an honor. Soon after, we became known as the
official caterer for the Dallas Cowboys
and
they started endorsing our restaurant. The players developed enough confidence
in us to start asking us to prepare meals at their homes and Jerry Jones (owner
of the Cowboys) started asking us to do things. We developed a pretty close
repose.”
From there, Jones’ barbecue grew from one store to three, with patronage by
professional athletes from all over. He catered to the Mavericks, the Sports
Brothers, Freddie Jackson of JAMS Radio in Dallas, Larry Johnson (Mr. NBA), and
Supreme Court Justice Clarence Thomas (shown on right), to name few. Jones said he also has
aspirations of one day feeding the President of the United States. Since being
back in Greenville, Jones’ barbecue has been enjoyed by Atlanta Falcons Head
Coach Dan Reeves and linebacker Tommy Novis, Corey Lucci who plays with Buffalo,
the crew of boxer Evander Holyfield and the uncle of Kevin Garnett who says his
nephew will be patronizing the facility soon.
Jones’ barbecue was such a big hit that business grew by leaps and bounds and
went out of control. “The Lord blessed us,” Jones said. “We grew at a rate that
was almost out of control at one point... I couldn’t control it... Everybody
wanted our food!
A family illness has brought Jones back to the Carolinas where he is still
cooking Up barbecue “Texas-style.” So drop in to see Big Dave and give your
taste buds a blast. Not only will you get your money’s worth, but it’s all you
ever wanted to taste in barbecue, but never have.
Feeding the World Champion Dallas Cowboys
For
ex-Cowboys’ Caterer, it was 1st and 10; Feed ‘em Again
It’s easy to
guess which one of the people working at Big Dave’s is Big Dave
himself. He’s the big, big, fella with the big, big, smile,
welcoming you to his new barbecue restaurant in Clemson SC.
Big
Dave is actually David Jones, former caterer for the Dallas Cowboys.
Troy Aikman and Emmitt Smith LOVE David Jones’ barbecue; and his
pastas, and his seafood dishes, and his salads.
Jones, a former Fountain inn policeman, turned his love of cooking
into a three-store chain of barbecue restaurants in Dallas and also
landed the job as caterer for the Cowboys. He was caterer for the
Cowboys from 1993 to 1995, when they won two of their three recent
Super Bowl titles.
Working for
the Cowboys’ head trainer, Jones organized the menus for game days,
for practices and mini camps. Aikman, Smith and Tony Tolbert,
“Those guys would light up when they would see my barbecue on the
buffet table,” Jones says.
Just how MUCH barbecue does it take to feed the Dallas Cowboys?
“For an average party of 150 to 165 people, you need about five to
seven chafing trays of food,” says Jones. “For the Cowboys, it took
18 to 22 chafing trays every meal.” That includes pasta,
chicken and seafood meals as well.
Jones
understands a football player’s appetite. He played defensive
tackle at Carolina High School and linebacker at North Carolina
A&T. His weekend barbecues were so popular at his Texas apartment
complex that Jones decided to take a chance and invest all of his
savings in his own restaurant. “On weekends when my wife and I
didn’t cook, the neighbors would knock at the door and they’d be
mad, so I figured I ought to be able to earn my way with that
food.” When he moved back to Greenville to be closer to
his ailing mom and his family, he didn’t waste any time taking a
sample tray of his barbecue to the executive chef of the Carolina
Panthers in Charlotte. They liked it SO much they ordered
400 pounds of smoked brisket to be served to players and sky-box
guests for every home game this season at Ericcson Stadium. Still,
Jones, a genial host who has a warm greeting for everyone who enters
his new restaurant, misses his buddies in Dallas.
Many of the
players had become personal friends. Cowboy Nate Newton once asked
Jones to prepare Christmas dinner for Newton’s family, to be
served following a Christmas day game. “Nate said he wanted a meal
just like his mother would cook, but he didn’t want her to cook it,
so I fixed up turkey and dressing and macaroni and cheese and turnip
greens and drove 40 miles through a rare Dallas snow to deliver
it.” On another occasion Newton called Jones’ Lil’ Red Barbecue
Smokehouse Restaurant to request his own personal pan of ribs at a
party Jones was catering. “He walked around that room all night
carrying that big old pan of ribs.” says Jones, “and he ate it
all.” Jones’ customers weren’t limited to football players.
Once Larry Johnson, a professional basketball player, called one of
Jones’ restaurants and asked if Jones could handle an impromptu
birthday party.
“Certainly,”
said Jones, happy for the business. But when the party cranked up,
within minutes there were 350 people to feed. Jones got busy and,
“We got everyone fed,” he remembers.
Pictures that
bring back Cowboy memories and Carolina Panthers experiences cover the walls of Big Dave’s,
where he’s now serving the barbecue in Clemson that Aikman and Smith loved and
that he considers his specialty. You can’t miss him when you
walk in the door. Only don’t expect a Cowboys cap. These days,
he wears a Clemson Tigers hat.